
Why Coworking Is a Great Business Right Now
Insights from iThrive Coworking
Karen Mellor
iThrive Coworking, Cofounder
In today’s rapidly changing work landscape, coworking has proven to be more than just a trend—it’s a solution that meets the evolving needs of businesses, remote workers, and entrepreneurs alike. At iThrive Coworking, we’ve witnessed firsthand how coworking has adapted to the challenges of recent years and continues to provide valuable opportunities for professionals who need flexibility, community, and a professional space to work.
Here’s why coworking is a great business during these times and why the demand for shared, flexible workspaces continues to grow.
1. The Rise of Hybrid and Remote Work Models
The shift to hybrid and remote work has been one of the biggest changes to the traditional office model. With many companies adopting flexible work policies, employees no longer need to be in a corporate office five days a week. However, the need for a professional work environment hasn’t disappeared—in fact, it’s increased.
Coworking spaces provide the ideal “third space” between home and the office. Professionals and teams can drop in to work, meet, and collaborate as needed without the commitment of a long-term office lease. For businesses like iThrive, this means there’s an expanding market of professionals who need flexible, on-demand workspaces.
2. Growing Demand for Cost-Effective Office Solutions
Coworking offers a cost-effective alternative to traditional office leases, which has become especially appealing for companies and individuals looking to minimize expenses. For startups, freelancers, and small businesses, renting a private office comes with significant overhead costs—rent, utilities, furniture, and maintenance.
Coworking provides a way to access a professional, fully equipped office at a fraction of the cost, with amenities like internet, meeting rooms, and office supplies included. At iThrive, we offer flexible membership plans, so members only pay for the space and time they actually need, making coworking an attractive, budget-friendly solution during these times of economic uncertainty.
3. Increased Focus on Work-Life Balance and Mental Health
After years of working from home and navigating blurred boundaries, more professionals are seeking better work-life balance and a clearer separation between their work and personal lives. Coworking provides a dedicated space to work, helping members “leave work at work” and focus on home life when they’re off the clock.
This shift has brought a new wave of professionals to coworking spaces, from remote employees seeking community to freelancers who want a structured environment. At iThrive, we’ve created spaces that support not only productivity but also well-being, with amenities and events that foster connection, reduce isolation, and support members’ mental health. This focus on work-life balance aligns perfectly with the needs of today’s workforce, making coworking a highly relevant business model.
4. Flexibility for Companies and Teams
With uncertainty around long-term leases and office needs, many businesses are now looking for flexible workspace solutions. Coworking spaces allow companies to set up temporary or hybrid work environments without the financial or logistical commitment of traditional office leases.
At iThrive, we’re seeing an increase in companies who use coworking spaces as satellite offices, meeting hubs, or even project-specific spaces where teams can gather and collaborate for a set period of time. This flexibility is invaluable for businesses that are growing, experimenting with hybrid models, or looking to establish a local presence without opening a new office.
5. Networking and Community Opportunities
Professionals who work from home often miss the social aspect of a traditional office environment, where impromptu conversations and connections happen naturally. Coworking spaces fill this gap by offering a built-in community of like-minded professionals. This networking potential is invaluable for freelancers, entrepreneurs, and small businesses looking to expand their professional network, collaborate, or learn from others.
At iThrive, we host events, workshops, and networking opportunities that help our members connect, grow, and support each other. This sense of community is one of the key benefits that attract people to coworking, and it’s something that’s hard to replicate in any other setting.
6. Adaptability to Changing Needs and Trends
Coworking is an inherently adaptable business model, allowing operators to respond to the changing needs of members. Whether it’s offering private offices, quiet areas, or hybrid work options, coworking spaces like iThrive can quickly adjust to meet demand. During recent years, we’ve seen demand shift from traditional open desks to more private or semi-private setups, and we’ve been able to adapt our spaces accordingly.
As needs continue to evolve, coworking spaces are uniquely positioned to respond by offering flexible setups, new membership options, or even health and safety features to create a safe work environment. This adaptability makes coworking a resilient business model in times of change.
7. Sustainability and Reduced Environmental Impact
Coworking also aligns with the growing emphasis on sustainability. By sharing resources like meeting rooms, printers, and office infrastructure, coworking spaces help reduce the overall environmental footprint of individual businesses. Rather than each company setting up a private office, coworking spaces create shared environments where resources are optimized and waste is minimized.
For companies looking to make environmentally conscious choices, choosing a coworking space like iThrive is a great way to support sustainability while accessing high-quality workspace. This sustainability angle resonates with today’s professionals and is a valuable differentiator in the coworking market.
8. Strong Community Ties and Local Support
Unlike larger corporate office spaces, local coworking spaces like iThrive are deeply connected to the local community. We prioritize local vendors, support nearby businesses, and create spaces that feel welcoming and community-focused. For many professionals, supporting local businesses is important, and by choosing a coworking space with strong local ties, they can contribute to their community while accessing a productive workspace.
For iThrive, these community connections are mutually beneficial. Our members benefit from the support, resources, and knowledge of local businesses, and we’re able to foster a thriving professional ecosystem in the Philadelphia suburbs.
The Future of Work Is Flexible, Community-Driven, and Local
Coworking is a great business because it offers flexibility, affordability, and a community-centered approach that aligns with the future of work. As work models continue to shift, coworking spaces are ready to meet the demands of modern professionals who prioritize work-life balance, mental well-being, and sustainability.
At iThrive Coworking, we’re proud to be part of this movement, creating spaces that not only help our members work productively but also support them in leading balanced, fulfilling lives. Whether you’re a freelancer, a remote worker, or a business exploring new work models, coworking is a smart, flexible solution that meets the needs of the times.
If you’re curious about how coworking could fit into your business or work life, we’d love to invite you to one of our iThrive locations. See the space, meet the community, and discover why coworking is here to stay—and why it’s a great business during these times.